Mercedes-Benz strengthens its SUV portfolio, launches the suave and vibrant new GLA

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The country’s largest luxury car maker Mercedes-Benz India today further strengthened its SUV segment with the launch of its luxurious compact SUV, the new GLA. After creating a mark for itself, the new GLA comes with an even more powerful appearance and host of new features. The new GLA is progressive and sportier with expressive design and revamped safety features to match the high standards of Mercedes-Benz. With the new GLA, Mercedes-Benz India is offering a versatile range of products aimed at a young, successful and dynamic customer base, which increasingly prefers a Mercedes-Benz. The new GLA was launched by Michael Jopp, Vice-President, Sales & Marketing, Mercedes-Benz India in Mumbai today.

In line with Mercedes-Benz tradition of making the safest cars, the GLA achieved the maximum 5 stars in Euro NCAP’s safety ratings. The GLA offers the maximum number of 6 airbags in the segment. During a collision, the airbags help to protect the head and torso of the driver and front passenger. In addition they stabilize the entire body. This can reduce the risk of severe injuries in an accident. Activation is suited to the severity of the impact.Various Driver Assistance Systems, such as Hill start assist, ESP, ASR, BAS are standard on the GLA 220 d 4MATIC. They will support the driver by stabilizing the car on difficult, wet and slippery terrain. Additionally these assistance systems will monitor and optimize traction just as required.

Key Standard Safety features:
• ESP

• BAS

• DSR – Downhill Speed Regulation – GLA 220d 4MATIC• Attention Assist

• Dual front airbags, Front side airbags, Curtain airbags and driver kneebag (7 overall) • Tyre pressure monitoring system

The new Mercedes-Benz GLA is priced at:

GLA 200 d Style: INR 30.65 lakhs| GLA 200 Sport: INR 32.20 lakhs

GLA 200 d Sport: INR 33.85 lakhs | GLA 220 d 4 MATIC : INR 36.75 lakhs

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